Monday July 8, 2013
Mars Launches Habitat For Humanity Campaign
Mt. Arlington, NJ — Mars Chocolate North America is donating ten percent of the proceeds from sales of its new American flag M&M’s tins to Habitat for Humanity as part of its “America is Better with M” campaign.
Retailing for $19.95 at M&M’s World stores, the tins were unveiled on the Fourth of July and join the existing Better with M line of patriotic merchandise. Consumers can also pledge volunteer hours to their local Habitat for Humanity on the M'Prove America Facebook App. To promote the initiative, Mars is offering M'Prove America packs of red, white and blue M&M’s throughout the summer.
For more information, visit mmsworld.com, facebook.com/mmsworld or mproveamerica.com.