Wednesday July 31, 2013
Frito-Lay Launches Skylanders Giants Promotion
Plano, TX — Consumers can scan barcodes on Skylanders Giants-branded packs of PepsiCo’s Frito-Lay variety packs to download a virtual Skylanders Giants character on their mobile device and use on-pack codes to redeem Skylanders Giants Sidekicks toys. To receive these offers, consumers must first download the free Skylanders Giants In-Store Adventure mobile application.
Once the virtual characters have been uploaded to the user’s phone, they can be manipulated into different positions and cut and pasted on a photo. When consumers use the app to scan all three of the available barcodes, they can unlock additional interactive content.
The Sidekicks toys can be redeemed by entering codes online, which requires a $2.50 charge for shipping and handling. Four different characters are available.
This marks Frito-Lay’s second partnership with Skylanders Giants developer Activision Publishing, Inc. Skylanders Giants was the best-selling kids' game of 2012, based on revenue, according to the NPD Group.