Sunday April 7, 2013
thinkThin Crunch Goes GMO-Free
Ventura, CA — In conjunction with Whole Foods Market IP, L.P.’s recent pledge to require all products sold in its stores have GMO labeling by 2018, thinkThin, LLC, is now using only non-GMO ingredients in its Crunch line and has declared full support of Whole Foods Market’s initiative.
thinkThin CEO and Founder Lizanne Falsetto says: “Becoming non-GMO is our social responsibility and the natural food industry is the leader in this. Partnering with Whole Foods Market on its non-GMO initiative, we were able to succeed with Crunch.”
Crunch is available in eight flavors — Blueberry & Mixed Nuts, Cherry & Mixed Nuts, Cranberry Apple & Mixed Nuts, Caramel Chocolate Dipped Mixed Nuts, Chocolate Dipped Mixed Nuts, Mixed Nuts, White Chocolate Dipped Mixed Nuts and Coconut Chocolate Dipped Mixed Nuts.
Falsetto adds: “The next hurdle for the industry is to tackle other challenging ingredients in this tough nutrition bar category. It’s powerful that Whole Foods Market is linking the collective effort non-GMO requires from not just manufacturers and distributors but with the farmers. thinThink will continue to play a part in that.”