Friday March 1, 2013

Frey Hires New Senior VP

Estero, FL — Christopher Mattina is the new Senior Vice-President of Business Development for Frey Enterprises, LLC, where he will work closely with current Frey clients on sales representation and strategic consulting.

He will also pursue new business in confections, snacks and food categories for both branded and private labels.

He was recently Senior Vice-President of Sales at Unreal Brands, Inc. Frey says he has over 25 years of CPG experience with companies including Godiva Chocolatier, Inc., Lindt and Spüngli, Inc., Ferrara Candy Co.’s Brach's brand, Storck USA, L.P. Frey also notes he has expertise in developing, launching and restructuring brands, product lines and concepts into successful businesses across all trade classes.