Tuesday February 26, 2013
Tic Tac Launches Social Media Campaign
Somerset, NJ —Tapping into the internet photo-sharing phenomenon, Ferrero USA, Inc. is encouraging Tic Tac consumers to “shake up” their daily routines and post photos about it for a chance to win $10,000.
The “Shake It Up Pledge” asks fans to register for the contest on the Tic Tac Facebook page before tweeting about how they will "shake things up." Participants must also attach a photo of themselves enacting their pledge and use the hashtag #SIUPledge. Ferrero will choose a winner to receive $10,000. The deadline is April 19.
Tic Tac Brand Manager Todd Midura says: “We're excited to inspire fans to shake things up and give them the opportunity to share their own uniquely created pledges. Our fans -- especially Millennials -- love sharing unforgettable moments with their friends and family as much as they love to experience them and we're thrilled to be a part of that creative activity.”