Wednesday February 20, 2013
R.M. Palmer’s Brand Image, Website Get Makeovers
Reading, PA — An Easter-themed website with games, promotions, recipes and social media interaction are part of R.M. Palmer’s new brand image and marketing initiative.
Consumers can use the “Candy Finder” on the pastel-colored website to help them locate the nearest retailer carrying Palmer items. The company has also launched Palmer Perks, a free loyalty program where consumers can redeem special offers, exclusive content and coupons.
Palmer says the initiative was inspired by its mission of “making candy fun” and is “the most ambitious marketing effort in the company's 65-year history.”
Director of Sales & Marketing David Abramson explains: “We want to get that message out to today’s consumer in a way that captures the same fun experience a customer has when enjoying a piece of Palmer chocolate.”