Thursday February 28, 2013

New Peeps Website Launches

Bethlehem, PA — Just in time for Easter and in celebration of its 60-year anniversary, Just Born, Inc.’s Peeps brand has launched a new pastel-colored website that features recipes, contests, quizzes and the brand's new commercial.

Set to air in March, the commercial follows two young brothers throughout their Easter Sunday — from waking up to Peeps in their Easter baskets to lying down with a stuffed Peep chick at night.

The What’s Your Peepsonality? Survey asks consumers about their favorite types and uses for Peeps and fans can view Instagram photos that feature Peeps on the Fun With Peeps page.

The new site also lists locations for upcoming Peeps Diorama and Art Contests where fans can showcase art made from the marshmallows. The Fun With Peeps Page allows consumers to post their own Peeps creations and comment on others via Facebook.

Just Born Senior Brand Manager Mark Hoffman says: “We love to engage our Peeps fans. The new website provides a more contemporary design aimed at providing all things Peeps in one location. The enhanced content allows for easy links to social media, making it easy to use and share ideas.”