Wednesday January 23, 2013
Truvia Reduces Carbon Footprint
London — Cargill, Inc’s Truvia brand sweetener has earned a carbon footprint certification from UK-based Carbon Trust, which verifies the total greenhouse gas emissions at every stage of the supply chain, Truvia reports.
According to the company, the certification is part of Truvia's plan to reduce the carbon footprint of stevia leaf extract to a carbon-neutral state by 2020. Truvia claims it is the first stevia-based sweetener to be certified.
Carbon Trust Managing Director of Certification Darran Messem says: “The Truvia brand's commitment to certify and reduce its product's carbon footprint is an important milestone. The Carbon Trust also recognized that carbon emissions are closely linked to water use and waste, so we are also working together to improve these areas.”
Truvia Global Consumer Products Director Mark Brooks adds: “The certification is a visible reflection of the Truvia brand's commitment to meeting our ambitious sustainability goals.”
Truvia says since Carbon Trust conducted the first product assessment in 2011, the business has reduced its CO2-equivalent per metric ton of sweetener by 35 percent as a result of leaf extraction process improvements. The company has signed up to use the carbon reduction label on its zero-calorie sweetener products.
The certification comes after Truvia made a number of sustainability promises in 2010, including ensuring all processed water is returned to the same quality in which it was taken and reduce 25 percent of net depletion by 2020. Truvia also pledged it would reduce 50 percent of stevia's carbon footprint by 2015 as an interim step toward its vow to fully eliminate the footprint by 2020.