Monday January 28, 2013

New On-The-Go Packs for Wonderful Pistachios, Almonds

Los Angeles — Wonderful Pistachios and Almonds from Roll Global, LLC’s Paramount Farms division, now come in 1.25-, 1.5-, 2.5-, 4.5-ounce packs meant for on-the-go-snacking, the company says.

Roasted & Salted, Shelled, Sweet Chili and Salt & Pepper pistachio varieties are available and almonds come in Roasted & Salted and Natural Raw flavors.

The 1.25-ounce and 1.5-ounce items carry SRPs of $1.49 and the 2.5- and 4.5-ounce pouches have SRPs of $3.49. The 1.25- and 1.5-ounce sizes come in 12-ct display-ready cases and ship in 10-ct boxes. The two larger varieties pack in eight-ct displays shipped in three-ct cases.

Vice President of Global Sales and Marketing Mark Matsen explains: “We know that consumers are looking for healthier snack options, so we've challenged ourselves to be everywhere junk food can be found. Our specially designed packs for convenience and foodservice allow us to reach a new consumer and on-the-go single-serving sizes allow us to have the competitive pricing to drive sales.”

The company claims the move was partially a result of the success of the 5-ounce bags of Roasted & Salted Pistachios, which Paramount Farms says has the fastest turnover of any other snack nut in c-stores today.

In addition, Paramount Farms says it’s debuting the first-ever Wonderful Pistachios Superbowl commercial this year.