Wednesday January 2, 2013

Kraft Expands Marshmallows, Nut Mix Lines

Northfield, IL — Kraft Foods Group, Inc. is rolling out some 40 new products in 2013, including varieties of Jet-Puffed Mallow Bites and Planters NUT-rition Energy Mix.

The company’s miniature marshmallow line expansion features fruit and brownie-bite flavors and ice cream cone-shaped items.

The latest NUT-rition mixes contain have honey-roasted peanuts, crunchy-honey soy clusters with soy protein and wholesome roasted almonds.

This is the first major new-product launch the company has executed since it became an independent company in October and Kraft says it's aiming for bold flavors and simple ingredients.

“As culinary trends continue to evolve, one constant is a desire for even more choices,” says Robin Ross, Kraft associate culinary director. “Some consumers find a healthy balance with less complex ingredient lines is important, while others want bold or ethnically inspired taste experiences. Young people are especially adventurous and food savvy.”