Monday January 21, 2013

Jelly Belly Unveils Disney Packaging

Fairfield, CA — Illustrations of Mickey and Minnie Mouse, Donald Duck and Goofy appear on new special edition bags of Jelly Belly Candy Co. jelly beans. They come in flavor varieties that color-coordinate with each character.

Expected to roll out in the spring with a SRP of $2.49, the 2.8-ounce packs each have a seven-flavor assortment and include space for writing personal messages. They come in 12-ct cases.

Green apple, lemon lime, orange sherbet, sour apple, sour orange, strawberry banana and pineapple pear smoothie beans come in the Goofy bags, and berry blue, blueberry, orange, lemon, sour lemon, sour grape and sour orange jelly beans compliment the colors of Donald Duck.

The Mickey Mouse bag features red apple, coconut, wild blackberry, very cherry, lemon, sour lemon and sour cherry while Minnie Mouse flavors include berry blue, birthday cake, bubble gum, cherry passion fruit, coconut, cotton candy and strawberry cheesecake.

Jelly Belly beans are kosher and fat-, peanut-, dairy- and gluten-free. They come in 12-ct cases.