Tuesday January 8, 2013

Hershey's Brookside Goes To Mass Market

Hershey, PA — Three varieties of Brookside brand confections— acai blended with blueberry, goji paired with raspberry, and pomegranate — all covered in dark chocolate will be available to the mass market from The Hershey Co.’s Brookside brand this month. The line was previously only available to the club sector.

Hershey purchased the brand in 2011 and is now introducing it in seven-ounce pouches with a SRP of $3.89 and in 32-ounce pouches with a SRP of $9.99.