Wednesday January 30, 2013

Joe Flacco Gives Haribo A Boost

Baltimore — Baltimore Ravens quarterback Joe Flacco is Haribo of America Inc.’s new advertising spokesman.

The company tells Candy & Snack TODAY it has entered in to an agreement with the Super Bowl XLVII quarterback that will involve social media, advertising and other public relations activities.

To kick off the partnership Haribo has released a photo of a suit-clad Flacco in an airport holding a bag of Haribo Gold-Bears. The company says Flacco was boarding his flight to New Orleans, the site of Sunday’s game: “Minutes before his flight to New Orleans, Baltimore quarterback Joe Flacco was seen with his favorite treat: Haribo Gold-Bears. The original gummi bears are Flacco’s go-to choice while prepping for the big game. Known for his sweet tooth, Flacco's favorite flavor is pineapple.”

Haribo says the relationship was a perfect fit because Haribo’s U.S. headquarters are in Baltimore. Haribo's Nichole Baccala tells Candy & Snack TODAY: “Joe is a big fan of the Gold-Bears and it made sense for Haribo to make this connection, because he’s a Baltimore-based hero right now and he absolutely loves the products, so it was a very organic relationship.”