Wednesday December 12, 2012

Lindt Debuts Single-Serve Lindor Bar

Stratham, NH — Lindt & Sprüngli (USA) has released a milk chocolate Lindor single-serve bar.

The product is a twist on the Lindor Truffles line, the company reports, adding that it features six bites of Lindor filling enrobed in a milk chocolate shell. Lindt says the product provides consumers with the opportunity to enjoy smooth-melting Lindor chocolate on the go.

The bars have a SRP of $1.

In conjunction with the release of the bars, Lindt has launched the "Queen of Smooth" promotion, which runs through December 16. Participants are invited to enter the contest through the Lindt Facebook page for a chance to win a gift basket filled with $100 worth of Lindor Truffles.

Danielle LaChance, vice-president of marketing, says: "We are excited to give chocolate lovers a new and innovative format in which to indulge in our iconic Lindor brand. With the Lindor single serve bar, the Lindt Master Chocolatiers have recreated the irresistibly smooth-melting center of our Lindor truffles in a conveniently sized bar."