Monday November 19, 2012
Wrigley Expands “Litter Less” Program
Chicago — The Wm. Wrigley Jr. Co. Foundation will expand its “Litter Less” campaign to ten more countries, bringing the total number of countries involved to 25, the company reports.
The $3.1 million international campaign is led by the Foundation for Environmental Education (FEE) and has just entered its second of three years. Its purpose is to educate young people on the issues of litter in an effort to encourage them to make positive choices, according to the company.
The new countries include Bulgaria, Kazakhstan, Latvia, FYR Macedonia, Malta, Netherlands, Scotland, South Africa, Spain and Slovakia.
Martin Radvan, president of Wrigley, says: "We are very excited that the Litter Less campaign is helping to create greater awareness around the environmental issues of litter and waste, and is aiding in promoting a meaningful change in attitude towards littering in countries around the world."