Friday November 30, 2012

Warrell Corp. Appoints Reilly Branded Sales Manager

Camp Hill, PA — The Warrell Corporation has named Edward Reilly Jr. as branded sales manager, the company reports.

Reilly will be responsible for the growth and advancement of the company's manufactured brands and private label confectionery sales.

Reilly has over 25 years of experience in sales and category management with companies including Kraft Foods and The Cocoa-Cola Co.

He will report to Richard Warrell, vice-president of sales and marketing, branded and private label. He says: "We have seen growth in both branded sales and an exploding private label business. Ed's background working with retailers to develop partnerships along with Warrell's broad manufacturing capabilities makes us an attractive partner for retailers to implement both branded and private label innovative candy and snack products into their assortments."

Warrell produces confectionery products under brands including Pennsylvania Dutch Candies, Katharine Beecherm Bonomo Turkish Taffy and Slo Poke.