Wednesday October 17, 2012

Tastykake, Hershey Partner For Halloween Treats

Philadelphia — The Tasty Baking Co. has formed a partnership with The Hershey Co. to manufacture Kandy Bar Kakes, which the companies say are a blend of cake and candy and feature Hershey's brands.

The available flavors include s'mores, peanut butter, and peppermint, made with Hershey's cocoa, Reese's peanut butter and York peppermint, respectively.

The items come in five-count, individually wrapped multipacks with a SRP of $3.99, and in 2.1-ounce single serves with a SRP of $1.69. The cakes will be available through the end of 2012.

Ressa Tomkiewicz, spokesperson for Tastykake, says: “Hershey's is such an iconic brand on its own; its synonymous with candy and candy lovers. Combining that with the brand power of Tastykake, we see a perfect match. It comes together as the best of both worlds, resulting in an awesome treat for consumers.”