Friday October 5, 2012
Snyder's-Lance, Inventure Reach Distribution Deal
Charlotte, NC — Snyder's-Lance, Inc. and Inventure Foods, Inc. have completed a distribution agreement that will expand the delivery range of both companies.
Snyder's-Lance expanded its DSD network in the southwestern U.S., particularly in Arizona, and will offer increased route volumes with new partner brands, the company reports. Inventure also gained a wider distribution range through its access to the more than 3,000 routes on Snyder's-Lance's DSD network, expanding its opportunity as a key partner brand, according to the company.
Carl E. Lee Jr., president and chief operation officer of Snyder's-Lance, says: “These routes are in a strategically important location for our company and will help us to provide excellent service for key customers. Moreover, Inventure product lines such as Boulder Canyon and Poore Brothers provide an opportunity for Snyder's-Lance to increase the scale and reach of our network, helping to grow route volumes across all brands while bringing the benefits of our DSD distribution system to both Inventure and our retail partners.”