Wednesday October 10, 2012

Lindt & Sprüngli Giving Away Lindor Truffles

Stratham, NH — Lindt & Sprüngli (USA), Inc. is giving away one million bags of its Lindor truffles as part of the launch of its new brand platform, “Chocolate Beyond Compare.”

To receive a complimentary bag of Lindor truffles, consumers must visit the Lindt Chocolate USA Facebook page, “Like” the company and then click the coupon tab. Once downloaded, the company says the coupon is redeemable for a free six-ounce bag of any of nine available flavors of Lindor truffles at retailers nationwide or at Lindt Chocolate Shops.

The "Chocolate Beyond Compare" campaign will span many media, and will be featured in advertisements in major women's lifestyle publications, point-of-sale materials, digital advertisements and a television commercial.

Thomas Linemayr, CEO and president of Lindt, says: “With 165 years of heritage in innovation and chocolate production, Lindt has mastered the art of chocolate making. We are excited to launch a platform that will unify our brands and communicate our incomparable chocolate.”