Thursday October 4, 2012

Jelly Belly Debuts iPhone App

Fairfield, CA — Jelly Belly Candy Co. has released a free iPhone app with Jelly Belly recipes, tips and fun facts to further raise brand awareness with consumers.

When the phone is shaken, the app will turn wheels that align to make one of 67 jelly bean flavor combinations, such as two blueberry beans and one buttered popcorn bean to make a blueberry muffin flavor when eaten together, the company says.

In addition, users can submit their own recipe ideas from the app as well as customize it to only show combinations utilizing their favorite flavors or those available to them in stores.

This app comes on the heels of Jelly Belly's live wallpaper app for Android phones, which has had more than one million downloads since being introduced in July.