Friday October 19, 2012

Holiday Candy Sales Expect Slight Decline

Washington, DC — A survey by the National Retail Federation predicts that 92 percent of American consumers will spend an average of $109.49 on candy and food related to the holidays during the upcoming season.

The number of consumers who will spend money in the category has risen from 91.8 percent in 2011, though the average amount spent has fallen slightly from $110.87.

Drug store sales are also expected to rise, with 21.8 percent of consumers indicating they would be making holiday purchases in the channel, up from 21.1 percent in 2011.

In total, Americans are expected to spend around $586.1 billion on the holiday season this year, equating to an average of $749.51 per holiday shopper, a 4.1 percent increase over 2011.