Wednesday October 31, 2012
Funky Monkey Leads Freeze-Dried Fruit Snacks
Fishers, IN — Funky Monkey Snacks, which are crunchy, freeze-dried fruits, are the fastest growing snack in the category, according to ACNielsen.
For the 12 months ending September 1, Funky Monkey, produced by Freeze Dried Partners, LLC, led the category in dollar sales growth with 88 percent compared to the 11 percent growth of the overall category. The product also led in unit sales growth with 172 percent compared to the category's 12 percent, ounce sales growth with 82 percent compared to the 10 percent category growth, and price per ounce at $2.24, compared to the average of $2.91. The company also grew three times faster than its closest competitor in each of the categories.
Matt Herzog, president, says: “Funky Monkey Snacks is proving every day that consumers are craving delicious, nutritious and fun snacks--the kind of product they can feel good about. Our sales and unit growth, combined with a great price and exceptional service to our retail partners, puts us at the forefront of healthy snacks, one of the most exciting categories in packaged goods today.”