Wednesday October 31, 2012

Cracker Jack Starts Diamond Ring Promotion

Plano, TX — Cracker Jack is celebrating 100 years of offering prizes in every pack by partnering with Walgreen Co. to give consumers the chance to win a $1,000 diamond ring, according to Frito-Lay North America.

The company is placing tokens inside 30 packages of specially markets 2 7/8-ounce bags of Cracker Jack Original Caramel Coated Popcorn & Peanuts and Cracker Jack Butter Toffee snacks at participating Walgreens stores.

Alanna Cotton, senior director of business development for growth ventures, says: “For generations, consumers have looked forward to finding that special prize inside their Cracker Jack snack packages. With this promotion, we're celebrating 100 years of Cracker Jack prizes by taking the in-package prize experience to a whole new level.”