Thursday October 4, 2012

Bigs Launches Salt, Vinegar Flavor

Boulder, CO — Heinz Salt & Vinegar flavor has joined the Bigs sunflower seeds line from Thanasi Foods LLC.

The seeds come in 5.35-ounce resealable bags with a SRP of $1.89 and are available in 12-ct cases, 12-ct clip-strips and Bigs variety pack display configurations..

Lisa Merves, director of marketing at Thanasi, says: “Salt and vinegar has been the number-one requested flavor by Bigs fans over the course of the past year-plus. We're really excited to bring another flavor to the category. With Heinz being the U.S. leader in vinegar, it's a great partnership.”

The Bigs line typically features co-branded flavors with other American condiment producers, including Hidden Valley Ranch, Vlasic Dill Pickle, Bacon Salt and Frank's RedHot. Other flavors include: Sea Salt and Black Pepper, and Salted and Roasted Original..