Thursday September 6, 2012

Spangler Expands Online Presence

Bryan, OH — Spangler Candy Co. is restructuring its online brand promotion by optimizing two websites for mobile viewing and updating other brand sites.

The mobile version of the company’s main site, spanglercandy.com, includes brand information, contacts, press releases and details about where to buy products, while the Dum Dums brand site includes videos, flavor voting and product information, the company says.

As part of its online efforts, the company also launched an improved Saf-T-Pops website, saftpops.com, and posted recipes and other information to its Pinterest board.

Jim Knight, vice-president of marketing and e-commerce, says: “The fundamental shift in how consumers now get information from the internet continues to grow at an incredible pace. Spangler Candy has launched these new initiatives to stay current with technology and consumer trends.”