Tuesday September 18, 2012

Snickers Heads Global Brand List

London — Snickers has surpassed M&M’s as the best selling candy brand in the world in 2012, according to a report conducted by global market researcher Euromonitor International. Snickers was ranked at No. 3 in 2011.

Second is M&M’s, followed by Trident, Reese’s and Galaxy/Dove ranked third, fourth and fifth, respectively, the researcher says.

Sixth on the list is Milka, which fell from fifth place the previous year. Next is Cadbury Dairy Milk, which remains at seven, and Orbit, which fell from sixth to eighth. Extra and Kit Kat are ninth and tenth, respectively, which is the same as in 2011.