Atlanta — Pop Rocks, Inc. will launch its “My Hometown Rocks” sweepstakes from October 1 through 10. The contest will award a $50 prize to a new winner each day.

The company invites participants to visit the [1] Pop Rocks website and declare their appreciation for their hometown.

This promotion follows last year’s “My State Rocks” sweepstakes as well as the recent “My School Rocks.”