Friday September 21, 2012
Doritos Unveils Super Bowl Contest Details
Plano, TX — Frito-Lay North America, Inc. is asking customers to make their own Doritos Super Bowl commercial for a chance to win $1 million and the opportunity to work with director Michael Bay on the next Transformers film.
To participate in the “Crash the Super Bowl” contest, contestants can upload their homemade commercials to the Doritos Facebook page from October 8 to November 16.
Five finalists will be announced in January, each of who will be awarded $25,000 and a private suite at Super Bowl XLVII on February 3, 2013. Two of their commercials will air during the game. Whoever scores higher on the USA Today Ad Meter will work with Bay. Should the commercial rank first place, the contestant will be awarded $1 million.