New York — Known for decades as the supplier of wearable lollipops, Bazooka Candy Brands is moving into the gummies segment with the launch of Ring Pop Gummies.

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Extending the signature Ring Pops line, the new products are wearable and completely edible gummi versions available in strawberry, cherry, watermelon and blue raspberry, the company explains.

John Budd, vice-president of marketing, says: “We are excited to add Ring Pop Gummies to the Bazooka Candy Brands portfolio and give consumers a fun, new way to experience gummi candy. The brand is all about channeling your inner-star power, and we’re thrilled to offer another product that enables kids to command the spotlight while having a delicious treat.”

Rings pack in 1.7-ounce pouches and five-ounce peg bags with a SRP of $1.19 and $2.29, respectively. Pouches ship 12 16-ct display trays per case, while peg bags ship 12 per case.

The company says the planned 2013 launch will be supported by a national marketing and promotional campaign.