Friday August 24, 2012

Lindor Campaign Is Unveiled

Stratham, NH — A Lindor truffles advertising campaign featuring tennis champion Roger Federer is debuting from Lindt & Sprüngli USA, Inc. and builds on the success of the company’s first campaign with the athlete, Lindt says.

The television commercial, which will broadcast for the first time September 3, is available with extra footage on the company’s YouTube channel.

Additionally, the Perfect Match sweepstakes, which runs through September 9, will award prizes including Lindor products and a trip to the Sony Ericsson Open.

Further, limited-edition Roger Federer Lindor Tennis tubes are filled with Lindor truffles and are available at Lindt Chocolate Shops in New York City. They have a SRP of $22, the company says.

Thomas Linemayr, president and CEO, says: “Our partnership with Roger, uniting the world leader in premium chocolate with the world leader in tennis, has been a recipe for Swiss perfection. After seeing how popular our first Lindor commercial with Roger was, we were eager to pair up for a second installment.”