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Lindor Campaign Is Unveiled

Posted By rjackson On August 24, 2012 12:02 AM In | No Comments

Stratham, NH — A Lindor truffles advertising campaign featuring tennis champion Roger Federer is debuting from Lindt & Sprüngli USA, Inc. and builds on the success of the company’s first campaign with the athlete, Lindt says.

[1]

The television commercial, which will broadcast for the first time September 3, is available with extra footage on the company’s [2] YouTube channel.

Additionally, the [3] Perfect Match sweepstakes, which runs through September 9, will award prizes including Lindor products and a trip to the Sony Ericsson Open.

Further, limited-edition Roger Federer Lindor Tennis tubes are filled with Lindor truffles and are available at Lindt Chocolate Shops in New York City. They have a SRP of $22, the company says.

Thomas Linemayr, president and CEO, says: “Our partnership with Roger, uniting the world leader in premium chocolate with the world leader in tennis, has been a recipe for Swiss perfection. After seeing how popular our first Lindor commercial with Roger was, we were eager to pair up for a second installment.”


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URL to article: http://www.candyandsnacktoday.com/archives/2012/08/lindor-campaign-is-unveiled.shtml

URLs in this post:
[1] http://www.candyandsnacktoday.com/archives/images/2012/08/LindtLogo-image.jpg
[2] http://www.youtube.com/user/LindtChocolateUSA
[3] https://www.facebook.com/LindtChocolate

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