Wednesday August 8, 2012

Licorice Contest Appeals To Nostalgia

Bend, OR — The American Licorice Co. is asking consumers to share their favorite Red Vines-related memories for a chance to win products and gift cards.

The Red Vines Summer of Sharing contest runs through September 30 on the brand’s Facebook page.

Michael Kelly, consumer communications manager, says: “Red Vines evoke a lot of nostalgia for people that grew up with them, from family road trips to Little League games, camping, picnics and Saturday afternoons at the movies. Fun and sharing are what Red Vines are all about, so the Summer of Sharing Contest is a perfect way to do both.”