Tuesday August 28, 2012

Hi-Chew Packs Are Redesigned

Irvine, CA — Morinaga America, Inc. has redesigned its Hi-Chew packaging to feature bold colors and new graphics, the company says.

The company explains the brand logo was moved to the middle front panel, fruit photography was added, color schemes were adjusted and all product descriptions and industry-required labeling were edited.

The effort is part of a broader focus on repositioning the product as a lifestyle brand, the company claims.

The fruit chews come in 1.76-ounce stick packs featuring strawberry, green apple, mango, grape and peach varieties. They ship 12 10-ct shelf trays per case and have a SRP range of $1.09 to $1.29. Floor displays also are available.