Thursday August 23, 2012

Brynwood Acquires Back To Nature Brand

Greenwich, CT — Brynwood Partners VI L.P. is acquiring operating control of the Back to Nature brand, while Kraft Foods, Inc. will retain a substantial minority stake with management and board representation, Brynwood reports.

Additionally, Vincent Fantegrossi has been appointed president and CEO of the new company, which will initially offer snacks and granola products, Brynwood says.

Terms of the transaction, which is expected to close in October, were not disclosed.

Henk Hartong III, senior managing partner, Brynwood, says: “We look forward to growing the Back to Nature brand and helping it to achieve even greater success in both the natural and mainstream channels through select new product and new category introductions, while staying true to the mission of giving people truly flavorful, wholesome foods made with simple ingredients.”

He adds: “This deal has a unique structure where a large consumer company like Kraft Foods has identified a way to partner with a specialist like Brynwood Partners to increase growth of a non-core asset while maintaining a significant financial interest.”