Wednesday July 18, 2012

Pandora Stations Promoting Ice Breakers Duo Mints

Hershey, PA — The Hershey Co.’s Ice Breakers Duo mints are being promoted through the company’s Facebook page, after teaming up with Pandora for its Duo It Better campaign.

Consumers can visit facebook.com/icebreakers to listen to three custom Pandora radio stations and vote for the songs they want to listen to. The stations include Ice Breakers Duo Sweet, Duo Cool and Duo It Better. Consumers also can combine photos with a friend that can then be uploaded to the Ice Breakers Facebook page.

John Trimble, Pandora’s chief revenue officer, says: “Our work with Hershey allows us to capture the soundtrack of the Ice Breakers brand and gives them the opportunity to connect with their fans, while they are engaged and interacting with the best personalized music experience.”