Thursday July 26, 2012
Milky Way Flavor Debuts
Hackettstown, NJ — French vanilla-flavored nougat and caramel combine in Mars Chocolate North America’s new Milky Way variety, set to hit shelves in February.
The company explains the limited-edition bars are designed to capitalize on the strength of caramel and vanilla segments in the market.
The launch of the French Vanilla and Caramel bars will be supported with digital and social media advertising campaigns, Mars says.
The 1.72-ounce bars have a SRP of $1.09 and ship six 24-ct boxes per case. Additionally, 168-ct floor stands and 72-ct counter displays will hold assorted Milky Way products.