Monday July 9, 2012
Language Drives C-store Visits
Houston — Hispanics visit c-stores more frequently than non-Hispanics, with frequency driven largely by language, according to market researcher The NPD Group.
The company reveals that 10 percent of Hispanics select a c-store based on whether a Spanish-speaking employee is available. Additionally, Spanish speakers tend to buy a larger variety of items at c-stores than English-speaking Hispanics.
David Portalatin, c-store analyst for NPD, says: “Hispanics share a common language but they are not homogenous. The key to attracting Hispanics is to understand their shopping behaviors, product purchase, brand preference, and reasons for selecting retailers as a population segment and by level of acculturation.”