Tuesday July 17, 2012

FSI Coupon Rates Decline For Snacks

Minneapolis — Snacks ranked fourth among CPG products featured in free-standing insert (FSI) coupon drops during the first half of 2012, behind combination/personal care items, pet food and vitamins, according to market researcher Kantar Media.

Additionally, the total number of snack coupons decreased 7.4 percent year-on-year, totaling 6,376, the agency reports.

Of the 204 new CPG products featured in coupons, however, snacks ranked first ahead of other foods categories.

Further, retailer promotion pages grew 11.2 percent year-on-year, reaching 9.3 billion pages, the agency explains. The number of retailers using such promotions increased 3.6 percent, reaching 116, while the number of manufacturers participating in such promotions declined 19.2 percent, totaling 232.

Overall, CPG remains the largest user of FSI, at 74.3 percent, but CPG usage remained flat year-on-year, Kantar reports.

Total FSI couponing in the U.S. decreased 1.2 percent year-on-year, the agency says.