Tuesday July 24, 2012
Digital Coupon Use Grows
Mountain View, CA — More than 55.7 million Americans use online coupons, compared to 49 million in 2010, representing 25 percent of the U.S. population, according to Coupons.com.
Within the last six months, 28.1 million Americans have not used a Sunday newspaper as a source of couponing.
Further, those who print coupons off the Internet have an average household income of $96,900, which is 20 percent more than the average household income. Digital coupon users make 23 percent more shopping trips and spend 50 percent more annually compared to the average shopper.