Friday May 4, 2012

Mike And Ike To Detail Breakup

Bethlehem, PA — Just Born, Inc. will discuss the breakup of candy duo Mike And Ike and will debut the brand’s new advertising campaign May 8 during the SWEETS & SNACKS EXPO at Chicago’s McCormick Place.

Senior staff will share what Mike is doing with his music career, how Ike is pursuing his love of urban art and what “creative differences” led to the breakup, the company says.

The company will provide product samples with new packaging and reveal new advertisements and commercials, as well as share ways the public can help the duo get back together.

Mike’s first solo music video, “Strawberry or Die” featuring Blaze Kelly, will be shown at the House of Blues All-Industry Party on Tuesday evening.

While tickets are limited, the company will have some available for customers.