Wednesday May 9, 2012
Larry Graham Addresses EXPO Attendees
Chicago — During the SWEETS & SNACKS EXPO Tuesday morning, NCA President Larry Graham told attendees the confectionery industry has had a strong year.
In 2011, more than 4,800 new confectionery and snack items debuted, he stated, and U.S. sales reached $80 billion, ahead of any other CPG category.
“There are few other product categories out there that are as beloved as ours,” Graham said at the day’s Keynote session.
He also discussed the NCA’s new Sweet Insights program, which provides research at both the micro and macro level.