Wednesday April 25, 2012

Praim Debuts Greeting Card-Style Packs

Boston — Choxcards are greeting card-inspired chocolate packaging with slots for holding gift cards and are new from Praim Group, LLC.

The boxes feature graphics for everyday and various occasions including Christmas, Hanukkah and birthdays, and hold 3.5 ounces of all-natural and kosher-certified milk and dark chocolate, according to the company.

Paul Pruett, CEO, says: “Consumers no longer have to buy a gift card and then a greeting card to wrap it in and still feel bad that it's not personal.”

Praim partnered with design brands including KnockKnock and Erin Condren to develop the packs. “It’s a win-win opportunity as we're introducing these brands into new store aisles, and providing consumers with something they want and need to make gift giving special,” Pruett says.

With a SRP rage of $5.99 to $8.99, Choxcards ship in 12-ct cases.