Thursday April 5, 2012

Consumers Drawn To In-Store Sales, Coupons

Wilmington, DE — During 2011, half of consumers took advantage of in-store sales, while 43 percent increased their use of coupons, according to a shopper survey by DuPont.

The poll of 1,000 consumers also found that 25 percent participated in retailers’ loyalty programs.

When making purchase decisions, 73 percent of shoppers considered price more frequently than in the past, the company says. In addition, 43 percent looked at ingredients and 46 percent read nutritional information.

When it comes to food choices, more than half of consumers said fresh ingredients are important and 49 percent look for foods with less fat, DuPont reports. Further, 44 percent are interested in products with less sugar and salt, while 41 percent wanted more nutrients.