Thursday April 12, 2012
Circulars Slightly More Popular Than Online Ads
Barrington, IL — Printed circulars are still found useful by 80 percent of consumers, while 70 percent say online ads are helpful, according to a survey by consumer technology firms Brick Meets Click and Grocery Shopping Network, Inc. (GSN).
While consumers are turning more toward online resources, price is not the sole driver of traffic to retailer websites. According to the poll of 23,000 shoppers, 58 percent visit store websites to build online shopping lists, while 71 percent say they scan recipes.
In addition, 21 percent of consumers report using a grocery shopping app and another 40 percent say they are considering adding one. However, 76 percent of digitally engaged shoppers still write shopping lists out by hand, the researchers say.
Scott Lutz, CEO and president of GSN, says: “The study confirms that today’s shopper is combining online planning with in-store visits to make their grocery shopping more informed, cost-effective and enjoyable.”