Monday March 12, 2012
Nature Valley Debuts Virtual National Parks Experience
Minneapolis — Promoting its Nature Valley brand, General Mills, Inc. is introducing Nature Valley Trail View, virtual tours of more than 300 miles of trails from three national parks.
Visitors to naturevalleytrailview.com can experience virtual hikes, interactive experiences and visuals from the Grand Canyon, Great Smokey Mountains and Yellowstone national parks, the company says. The site also offers in-depth park information on points of interest and notable trail markers for trip planning.
The company is also driving traffic to its Nature Valley brand's Facebook page by committing to donating $1 to the National Parks Conservation Assoc. for every “like” it gets on posts about Nature Valley Trail View from April 21 to April 29, General Mills says.