Thursday March 15, 2012
Consumers Increase Snacking Frequency, Impulse Buying
Chicago — Nearly half of consumers are snacking at least twice a day, compared with 25 percent in 2010, according to a survey by food industry researcher Technomic, Inc.
The survey, which polled more than 1,500 consumers, found that impulse purchases of snacks also increased during the past two years. The researcher says 62 percent of respondents reported that most of their snacks for away-from-home consumption were impulse buys.
In addition, 33 percent of consumers say they expected to eat more healthful snacks during 2012, Technomic reports, adding that this indicates greater importance for suppliers to offer and promote better-for-you snacks.