Thursday January 26, 2012

Game, Sweepstakes Promote Chupa Chups

Milan — A sweepstakes and a mobile game are being used to promote Perfetti Van Melle S.p.A’s Chupa Chups brand.

The game, “Chuck’s LOL-a Coaster,” features the brand’s lollipops and is available for Apple mobile devices for free, according to the company.

Consumers can enter codes found on specially marked Chupa Chups singles and bags to unlock special in-game features.

In addition, consumers can enter the “Roller Coaster Around the World” promotion. The sweepstakes, which runs until Friday, May 25, is awarding three trips to amusement parks in either Japan, Germany or New Jersey. Codes can be entered at lifelessserious.com.au and by text message. The company has also developed a Roller Coaster Around the World mobile application that consumers can use to enter.