Wednesday November 9, 2011
Snacks’ Nutrition Info Considered By Most Americans
Princeton, NJ — Eighty-six percent of Americans take nutritional content into consideration when choosing snacks, according to a survey conducted by Kelton Research, LLC, a market research firm.
The survey reports 55 percent of Americans check the caloric information of a snack, while 48 percent look at the fat content, making them the top two pieces of nutritional information checked. Carbohydrates are third on the list, with 31 percent saying they seek out this information, the researcher says.
While consumers say health and nutrition content is important, 63 percent prefer snacks that appeal to their senses more than those that might be healthier. Additionally, 60 percent say they consume more than the recommended daily portion.