Tuesday August 16, 2011
M&M’s Pallet Display Offers Flexibility
Hackettstown, NJ — Mars Chocolate North America has introduced its 2011 M&M’s Summer Pallet Train, a 16-foot, double-sided pallet display branded with M&M’s characters.
Mars Retail Group (MRG) and the company’s sales team designed the display, with input from licensees SRI and CandyRific, LLC, according to Mars.
The displays hold M&M’s and M&M’s-branded items such as plush toys, totes, T-shirts, tumblers with straws, dispensers, key chains, fleece blankets and other novelties, the company says. Retailers can add candy and remove pallets or “train cars” to the display as items are sold.
The displays debuted in more than 2,700 Walmart Stores, Inc. locations this summer, according to the company.