Friday August 12, 2011
Jelly Belly Gives $10K In Cupcake Contest
Fairfield, CA — The Jelly Belly Candy Co. awarded a $10,000 grand prize for its Cupcake Challenge.
The contest asked consumers to decorate cupcakes with Jelly Belly jelly beans and upload photos to jbcupcakechallenge.com. Judges used a scoring system based on originality, overall appeal and adherence to the contest assignment to determine five finalists. Visitors to the website voted on the top entries.
The winner was “Bubble Trouble,” a cupcake design resembling an overflowing bathtub with jelly bean bubbles.
Runners-up received $100 jellybelly.com gift certificates and autographed copies of What’s New, Cupcake? by Karen Tack and Alan Richardson.
Caption: "Bubble Trouble," the winning entry in Jelly Belly Candy Co.'s Cupcake Challenge contest, featured a cookie character, overflowing bathtub design and Jelly Belly beans taking the place of bubbles.